LA MAKINARIA — marketing for off-plan developments

Upload the project brochure and the launch campaign runs by itself.

For developers launching new construction sold off-plan. The platform reads the brochure and the price list, builds and publishes the campaigns in Spanish, Portuguese and English, and hands the sales team an organized pipeline.

Your launch running in days, with no agency in between.

Book a demoSee how it works

Spanish, Portuguese and English · Pricing per project

La Makinaria dashboard with project campaigns, leads and metrics.

How it works

Three steps, from brochure to qualified lead

The development team doesn't need marketing knowledge: upload the project material and the platform does the rest.

  1. 01

    You upload the brochure

    Upload the PDF and the price list. The platform reads the project: units, sizes, prices, location, delivery date and differentiators.

  2. 02

    The campaign launches

    Google Ads, Meta Ads, email to the database and WhatsApp to the database, in three languages: Spanish, Portuguese and English.

  3. 03

    AI answers and filters

    Leads land in a pipeline where AI responds immediately, qualifies them against the developer's criteria and flags the serious ones.

Everything in one placeGoogle AdsMeta AdsEmailWhatsApp

Platform

Four channels, one launch

Everything generated comes from the project brochure: keyword sets, audiences, ad copy and sequences.

01

Google Ads

Search campaigns built from the brochure.

02

Meta Ads

Audiences and ads for Facebook and Instagram.

03

Email

Sequences to the development's database.

04

WhatsApp

Messages to the database, with pacing and quality monitoring.

In detail

The four channels it runs

Dark search campaign screen with keywords and costs.
01

Google Ads

Search campaigns built from the brochure.

From the project data the platform builds the full campaign structure and leaves it ready for review.

  • Keyword sets generated from the brochure: area, unit type, size, construction stage and project name, in all three languages.
  • Headlines and descriptions written within Google's character limits, using the project data and with no performance promises.
  • Per-project destination traffic goes to the development's page, not to a generic homepage.
  • Search terms on record what each person typed before clicking stays logged.
Dark Meta campaigns screen with a development ad preview.
02

Meta Ads

Audiences and ads for Facebook and Instagram.

  • Audiences built from the project by location, price range and the buyer profile stated in the brochure, with high-income areas already mapped.
  • Creatives and copy generated with the brochure images, validated for format, size and aspect ratio before publishing.
  • Qualification form with the questions that encode the developer's criteria: budget, timeline, payment terms.
  • Delivery monitoring cost, frequency and audience size tracked through the campaign.
Dark email screen with segmented contacts and open-rate metrics.
03

Email

Sequences to the development's database.

The developer's contact base and that of the sales team is organized and addressed with the project material.

  • Launch sequences generated from the brochure: pre-sale announcement, construction progress, available units and price list changes.
  • Segmentation by country, language, budget and unit type, so nobody gets an offer that doesn't fit.
  • Batch sending the system spreads sends over time and monitors delivery quality.
  • Measurement and cleanup opens, bounces and unsubscribes are logged; bounces are removed from the list.
Dark screen with a WhatsApp message list and delivery metrics.
04

WhatsApp

Messages to the database, with pacing and quality monitoring.

  • Messages built from the brochure in Spanish, Portuguese or English, with renders, project link and the development's signature.
  • List segmentation by country, language, budget or contact stage.
  • Batch sending pacing is spread to respect platform limits, and the system monitors send quality.
  • Deliveries and replies who received, who read and who answered stays on record.

The pipeline

Leads come in, AI answers, and the team only calls the ones worth calling

Every lead lands on the board with its origin channel, its language and a qualification tag.

New

M. Ferreira

Meta Ads

PTNot contacted

J. Álvarez

Google Ads

ESNot contacted

Contacted

S. Klein

Email

ENReplied

R. Duarte

WhatsApp

PTReplied

Qualified

L. Pereyra

Meta Ads

ESBudget OK

Visit

A. Moretti

Google Ads

ESScheduled

Reservation

C. Nogueira

Meta Ads

PTSigned

AI answers in seconds, in the language the lead wrote in. It asks the questions the developer defined, filters out the unqualified and hands the sales team only the ones worth a call. Illustrative example.

The screen no agency gives you

From spend to reservation, in a single table.

An agency shows clicks. A CRM shows contacts. Neither tells you which campaign brought the person who reserved a unit. La Makinaria follows the whole path, from spend to reservation.

CampaignChannelSpendLeadsQualifiedReservations
Launch · São PauloMeta Ads1,18026152
Pre-sale · Buenos AiresMeta Ads4208800
Search · BrazilGoogle Ads3401231

The campaign with the cheapest lead may produce no reservations at all. Without this table, you shut down the wrong campaign.

Illustrative example

Why nobody else does it

Every real estate marketing platform is built on MLS and listing feeds. A project under construction has no listing: it has a brochure and a price list, so those platforms simply cannot market it. That is why developers end up with agencies that report clicks and can never say which campaign brought the buyer who signed.

Differences

Why it isn't just another agency

  • It understands the project, not a listing.It works from the brochure and the price list: units, sizes, stages and delivery date.

  • It connects spend to reservations.You see the whole path: what that lead cost, who handled it and whether they reserved.

  • It keeps what the platforms delete.Meta deletes lead data after 90 days. Here it stays in the development's pipeline.

  • It changes in minutes, not days.Spotting a broken campaign and fixing it takes minutes. No meeting, no waiting until Monday.

  • It works in three languages.The Brazilian buyer gets it in Portuguese and the American in English, with the same data.

Pricing

Pricing is defined per project

Every development has its own scale, languages and markets. Pricing is built around the project and defined in the demo call.

Book a demo

Onboarding

How you start

  1. 01

    You connect the development's accounts

    Meta, Google, email and WhatsApp. Authorized once, with no passwords shared.

  2. 02

    You upload the brochure and price list

    The platform reads the project and builds the foundation of the launch.

  3. 03

    You define the qualification criteria

    Budget, timeline, payment terms and who gets offered each unit type.

  4. 04

    The campaign launches

    Campaigns, sends and automatic replies. The team approves what goes out.

Demo

Want to see it running?

Fifteen minutes. We'll show you the system live, with your project's brochure.